CWR Video Campaign

Posted January 15, 2018 at 5:51 am by

The Cen­ter For Whale Research is tak­ing action to increase pub­lic aware­ness of the South­ern Res­i­dent Killer Whales by tak­ing the mes­sage onboard Wash­ing­ton State Ferries.

Ken Bal­comb, Founder and Prin­ci­pal Inves­ti­ga­tor of the Cen­ter For Whale Research launched a video ad cam­paign Jan­u­ary 9th. This 15 sec­ond video will play in dai­ly rota­tion on video screens onboard all routes of the Wash­ing­ton State Ferries.

The video fea­tures incred­i­ble footage of the res­i­dent whales with a very clear, sig­nif­i­cant mes­sage to all viewers:

  • The Res­i­dent Orcas need salmon to thrive
  • Salmon need pris­tine and unob­struct­ed water­ways to reproduce
  • Lets help them both survive

The response to the video has been impres­sive on social media. It has been shared exten­sive­ly on Face­book, Twit­ter and Insta­gram. The 60 sec­ond ver­sion of the video was viewed over 10,000 times in just the first two days.

Bal­comb shared his intent behind cre­at­ing this video cam­paign, “San Juan Coun­ty is in the core region of the south­ern res­i­dent orca pop­u­la­tion, and it has ben­e­fit­ed from world-wide atten­tion to these icons of the Pacif­ic Northwest.” 

“It is our respon­si­bil­i­ty as a com­mu­ni­ty to share what we know about these amaz­ing ani­mals for con­ser­va­tion efforts on their behalf. The ad cam­paign we have launched is intend­ed to broad­en the gen­er­al pub­lic aware­ness of the needs of these whales and the salmon they require to sur­vive. We are all locals with at least some knowl­edge of liv­ing in this whale/salmon ecosys­tem — learn more and pass the knowl­edge on. It may help save the world as we know it; and, good­ness knows, we must try.”

See more infor­ma­tion on the Cen­ter For Whale Research web­site: And next time you ride the fer­ry, look for the video play­ing on the screens!

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One comment...

  1. Spill over is too lit­tle too late Breach the four dead beat dams!

    Comment by Ray on January 20, 2018 at 2:52 pm

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